Summary

This webinar is targeted toward organizations with limited launch budgets but still need to maximize results.

Date and Time

Date: April 8, 2008

Time: 9:00AM – 10:30AM Pacific (GMT-8)

Availability: Local call in numbers will be provided for the following countries:
Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Spain, Switzerland, United Kingdom and United States

Details

Product Launches on a Bootstrap Budget focuses mainly on tactics and readiness, with an emphasis on what needs to happen in order to build momentum. Of course, it’s all about how to launch by getting the most out of available resources. We’ll cover different tactics you can use “out of the box” that can turn your launch from ho-hum to high-impact.

The techniques you will learn from this webinar have been proven in years of product launches and are derived from our 2-day Product Launch Essentials Workshop. While the technologies we use behind the launch tactics evolve over time, the fundamentals stay the same:

• Your messaging needs to resonate with your prospect’s problem
• Your prospects need to find your solution in a crowd
• The product needs to work
• Your sale teams needs to know how to sell the value of the solution
• Your customer support team needs to be able to address any problems along the way

Objectives

At the end of this webinar, attendees will understand:

• Proven ways to build buzz
• The most critical launch focus areas
• Resource wasters to avoid
• How to use the power of leverage to magnify the outcome
• Proof-points and why they matter
• Why ROI trumps cost every time
• Why simple messaging resonates better with buyers
• How to think like a buyer, not a seller
• The core sales tools that every sales guy wants

Duration

The Product Launch Toolkit is purchased separately and is available here.

NOTE: Upon purchase of this webinar you will receive confirmation of your order and you will receive a subsequent email that contains a private link to a document that provides detailed information on how to complete the webinar registration process.